BRANDING - 2019
Certified Good
We are surrounded by the news daily, which can significantly impact our mood. Huffington Post Interviewed a British psychologist Dr. Graham Davey, who specializes in the psychological effects of media violence. In the HuffPost, Davey explains, “the way negative news affects your mood can also have a larger effect on how you interpret and interact with the world around you. If it makes you more anxious or sad, for instance, you may subconsciously become more attuned to negative or threatening events, and you may be more likely to see ambiguous or neutral events as negative ones.”
OBJECTIVE
In this project, I wanted to envision the branding of an organization that offers goodness in all forms for humans. The organization can be compared to Certified Organic, but I wanted Certified Good to represent products and producers with good ethical values instead of focusing on only one topic. For this project, I wanted to focus mainly on how good news can reach people and how that would be visualized offline.
APPROACH
To understand the effects news and other information can have on our minds, I conducted research, mainly utilizing psychology journals. The research insights guided me to decide what positive content would be optimal for disseminating through a physical printed artifact and other media.
OUTCOME
In a world bombarded with fake, irrelevant, and negative news and information, I wanted to take the reader offline and immerse them into something tactile and positive. I designed a printed zine newspaper with informative and positive articles that are uplifting, visually captivating, and good for your mood and mindset.
